About us

Overview

We are one of the fastest growing trading, distribution & brand management firms in Singapore. Growing together with our principals, we have helped many of their products penetrate markets via extensive retail distribution and strong marketing initiatives.

Today, our company remains fully focused on developing brands and that our principals feel and consider us part of ONE team.

We Understand

We work closely with principals to understand their goals for the specific market, their constraints, strengths and structure a strategy to approach the market. We believe that a win-win partnership is the only sustainable one and work towards that. We are experienced in strategy, brand/category management, market penetration, marketing for consumer demand creation, financing and product/service delivery.

Digital and Physical Presence

We develop, manage and create all the digital platforms and touch points for the products we manage as well as the supply chain till your product ends up in your customers’ hands. We design and build your e-stores, online ad placements, social media marketing, online contests, digital affiliate programmes etc. E-store orders are packed and delivered from our store. Customer enquiries by phone, email or collections are handled by our support team. We take care of all your customer needs at any touchpoint, be it when they make a purchase in the grocery store down the street or the online supermarket or your own localized e-store.

Coverage

We have distribution penetration to independent and chain retail outlets like supermarkets, convenience stores, petrol service stations, hypermarkets, hotels, restaurants, home improvement stores and more. We ensure goods are replenished adequately on shelf, arrive on time and are displayed for maximum brand impact.

Branding

We focus on creating consumer demand, establishing strong brand awareness and capturing mind share. From executing initiatives in traditional media like broadcast and print, to social media marketing and online ads, to in-store promotional activities, to on-ground events, to relationship marketing via personalized communications. We focus on building brand share whenever that proves effective.

We are True Partners

Our services form part of our core competencies that we offer. Our principals have direct access to our directors and key decision makers as we maintain a close relationship and live by our “One Team” creed. Our directors get directly involved right from the very first correspondence.